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Qualitative Research - Online vs In Person?
Benefits, pros and cons of choosing online vs in-person qual sessions Covid opened the door to greater use and acceptance of online tools...


Can Large Language Models (AI) Replace your Market Researcher?
Short answer - not if you want reliable, meaningful insights Chat GPT and fellow LLM AI tools swept across the landscape of the last...


Empathy drives Innovation
In today's rapidly evolving world, innovation is the driving force to success. At Leap Insight, we know empathy moves the needle on...


The Value of Empathy
In design thinking terms, Empathy is a key stage in the interactive process of developing new products and solutions that solve problems...
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