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From Insight to Ideas. From Ideas to Impact.
About us
We help teams think differently to unlock opportunity
We believe organisations move from insight into impactful ideas by combining
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human insight and customer understanding, with
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business knowledge and cross functional collaboration, and
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the application of imagination (creative thinking tools)
Leap Insight is not a traditional research agency. We are a highly qualified sense-making partner that helps teams uncover insight to unlock ideas.
We bring deep research and consumer behaviour expertise, creative thinking capability and the facilitation frameworks, along with many years of internal corporate experience, to help teams uncover opportunity and build alignment.
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The Leap Insight Difference
We are small but very experienced. As a boutique agency, Sharlene, with over 25 years’ experience both client and agency side, works directly on your project bringing a wealth of knowledge and skills in market research and consumer behaviour to each project.
We're independent and privately owned. That means we are flexible, affordable and focused on meeting the client's needs rather than on billable hours or profit at the expense of project integrity. We use a fixed-price model.
Our research approach is insight led. We are after the why, and we combine our training in human behaviour, neuroscience and psychology, with extensive market research experience to unlock deep insights into brands and audiences that create opportunity for the business.
We focus on team collaboration and alignment, not just research. We build from what you know, inspire you to connect with your customers and their environments in the wild and help you access your imaginations through provide creative thinking techniques. We help you discover the insights and build the ideas that will lead to growth.
We understand the context. We believe research and data should be useful and contribute to decision making. With our corporate background, we understand how business objectives and research intertwine.
Our Team
Sharlene Zeederberg
Director
With over 25 years of research and consumer behaviour experience, including inside two of the world's biggest FMCG companies, I understand the power of being consumer centric, and the importance of conducting research within the context of the business's objectives.
My skill set and experience includes both qualitative and quantitative research, NPD development and workshop facilitation. I'm focused on uncovering insights and opportunities that allow organisations to connect better with their customers and bring them into the heart of their businesses. From identifying category rules, understanding the customer journey in detail, decoding brand equity and the development of marketing elements including NPD, communication and packaging design, my experience is both broad and deep.
Further study in Cognitive and Brain Sciences, means I bring a knowledge of neuroscience into ensuring the workshops and research programmes we run, and the conclusions we draw, are built on a deep understanding of human behaviour.
I work directly across all projects, bringing a depth of experience and insight into the work we deliver.
Siena Byrne
Project Manager & Researcher
Siena is an excellent recent addition to our team. An excellent Project Manager, Siena works on a range of digital strategy and customer engagement projects, as well as employing her degrees in cognitive science, psychology, and anthropology in consumer research to help businesses understand what drives their audiences.
Mike Zeederberg
Strategy & Business Development
As co-owner of Leap Insight & Zuni, Mike works on customer journey mapping and digital strategy projects, providing high level oversight and an eagle-eye business objective perspective.
Mike has spent his career helping businesses unlock the potential to be customer centric that digital technology advances provides.
Mike runs training and education courses in digital marketing, customer journey mapping and digital transformation at both industry (ADMA, FIA) and educational settings (University of Sydney, TAFE).
Mike also works as a mentor and long term digital partner to high level executives as they guide their businesses through strategic transformation.
