About our market research and customer insight team
We help teams think differently to unlock opportunity
Leap Insight is a strategic insight agency based in Sydney, Australia.
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We are passionate about helping businesses connect with customers and unlock opportunity.
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We believe organisations move from insight into impactful ideas by combining
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human insight and customer understanding, with
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business knowledge and cross functional collaboration, and
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the application of imagination (creative thinking tools)
Leap Insight is not a traditional research agency. We are a highly qualified sense-making partner that helps teams extract insight from data, and turn these insights into meaningful, actionable ideas designed to impact where it matters.
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We work hand in hand to help teams collaborate, imagine and choose direction.
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We bring deep research and consumer behaviour expertise, creative thinking capability and the facilitation frameworks that most teams simply don’t have in-house.
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Through facilitated creative sessions grounded in customer understanding and cognitive science, we challenge comfortable thinking, provoke new connections, and design the conditions for breakthrough ideas.
You leave the room with clarity, conviction, and a plan to make it happen.
The Leap Insight Difference
Deep knowledge of human behaviour
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Our team are degreed in subjects that include social psychology, cognitive and brain sciences and buyer behaviour.
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Market research expertise
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25 years of experience designing, implementing and analysing research programs for companies across different categories and sectors
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Qualitative research specialists - hundreds of qualitative groups, depths and immersion projects moderated and analysed
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Research trained, stats grounded experience in quantitative research
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We can fill in the gaps with insight orientated market research programmes that don’t break the bank
Creative thinking tools and workshop facilitation
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We've facilitated hundreds of workshops across a large range of project types – from war games and claims workshops, to ideation sessions to strategy development sessions.
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A host of proven creative thinking tools, cognitive science backed, to reframe problems and leap to ideas
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History of success helping teams move from linear, narrow thinking to seeing new possibilities
Focus on outputs
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We start with the end in mind and design a bespoke approach
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Test and learn / safe to fail testing approach
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We land on decisions, outputs, and commitments
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We work with your team to finalise outputs
Building on internal knowledge
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We encourage cross-functional collaboration
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We tap the team for internal assumptions and experience
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We build on existing research first, to ascertain the gaps
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Senior, hands on delivery
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Our most senior and experienced thinker works directly on your project
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No bait and switch
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We use AI to enhance our thinking, not think for us.
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Senior, personalised attention for an affordable investment.
Our Team
Sharlene Zeederberg
Director
With over 25 years of research and consumer behaviour experience, including inside two of the world's biggest FMCG companies, I understand the power of being consumer centric, and the importance of conducting research within the context of the business's objectives.
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My skill set and experience includes both qualitative and quantitative research, NPD development and workshop facilitation. I'm focused on uncovering insights and opportunities that allow organisations to connect better with their customers and bring them into the heart of their businesses. From identifying category rules, understanding the customer journey in detail, decoding brand equity and the development of marketing elements including NPD, communication and packaging design, my experience is both broad and deep.
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Further study in Cognitive and Brain Sciences, means I bring a knowledge of neuroscience into ensuring the workshops and research programmes we run, and the conclusions we draw, are built on a deep understanding of human behaviour.
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I work directly across all projects, bringing a depth of experience and insight into the work we deliver.
Siena Byrne
Project Manager & Researcher
Siena is an excellent recent addition to our team. An excellent Project Manager, Siena works on a range of digital strategy and customer engagement projects, as well as employing her degrees in cognitive science, psychology, and anthropology in consumer research to help businesses understand what drives their audiences.
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Mike Zeederberg
Strategy & Business Development
As co-owner of Leap Insight & Zuni, Mike works on customer journey mapping and digital strategy projects, providing high level oversight and an eagle-eye business objective perspective.
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Mike has spent his career helping businesses unlock the potential to be customer centric that digital technology advances provides.
Mike runs training and education courses in digital marketing, customer journey mapping and digital transformation at both industry (ADMA, FIA) and educational settings (University of Sydney, TAFE).
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Mike also works as a mentor and long term digital partner to high level executives as they guide their businesses through strategic transformation.
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