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A qualitative deep dive into the attitudes and behaviours of young people with asthma.
A qualitative and quantitative research program to develop customer journey maps and target audience understanding, to inform digital marketing strategy, across three regions.
User testing to explore acceptance, issues and barriers on a new industrial product.
A multi-stage approach to developing and refining positioning and communication direction for a new product.
Category and brand equity exploration along with exploring packaging redesign options.
Development of a 12 week course into buyer behaviour for the Bachelor of Business higher education degree.
