Case Study

TAFE NSW

Categories: Education and Training, Buyer Behaviour, Consumer Behaviour.

As part of the development and delivery of a Bachelors of Business, we designed and delivered a 12 week course for year 2 students into the ins and outs of human behaviour and what influences it along the purchase journey. The course covered both theory and practical examples and application, building from our understanding and training in cognitive science, behavioural science, consumer insight and marketing strategy.