February 5, 2020

The more we learn about the brain, the more we understand what really drives people... but if so much decision making is sub-conscious, what's the point in asking them to please explain?

Read the article here: 

December 6, 2017

For as long as we’ve been around (or so the assumption goes), human beings have used stories to convey information and shape their sense of belonging and understanding of the world. Stories are, to a large extent, part of the fabric of the human experience, and our abi...

June 5, 2017

For many FMCG brands, the retail environment represents the single best opportunity to drive sales and growth.  However, it's hard to make an impact in such a cluttered and competitive space.  Packaging designed with the retail environment in mind is more likely to cut...

February 14, 2017

Good old Henry Ford is oft touted about as an example about the dangers of relying on consumer input in the innovation process. "If I had asked my customers what they wanted," he is supposed to have derisively scoffed, "They would have said a faster horse."

Now we can a...

Please reload

Our Recent Posts

If decision making is largely subconscious, what value does research have?

February 5, 2020

Using Stories to understand the Human inside the Consumer.

December 6, 2017

Making packaging count

June 5, 2017

1/1
Please reload

Tags

Please reload

0405290638

©2018 by Leap Insight