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December 6, 2017

For as long as we’ve been around (or so the assumption goes), human beings have used stories to convey information and shape their sense of belonging and understanding of the world. Stories are, to a large extent, part of the fabric of the human experience, and our abi...

June 5, 2017

For many FMCG brands, the retail environment represents the single best opportunity to drive sales and growth.  However, it's hard to make an impact in such a cluttered and competitive space.  Packaging designed with the retail environment in mind is more likely to cut...

February 14, 2017

Good old Henry Ford is oft touted about as an example about the dangers of relying on consumer input in the innovation process. "If I had asked my customers what they wanted," he is supposed to have derisively scoffed, "They would have said a faster horse."

Now we can a...

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Our Recent Posts

Using Stories to understand the Human inside the Consumer.

December 6, 2017

Making packaging count

June 5, 2017

Henry Ford's Faster Horses - how consumer insight fuels innovation.

February 14, 2017

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