Sharlene Zeederberg
With over 25 years of research and consumer behaviour experience, including inside two of the world's biggest FMCG companies, I understand the power of being consumer centric, and the importance of conducting research within the context of the business's objectives.
My skill set and experience includes both qualitative and quantitative research, NPD development and workshop facilitation. I'm focused on uncovering insights and opportunities that allow organisations to connect better with their customers and bring them into the heart of their businesses. From identifying category rules, understanding the customer journey in detail, decoding brand equity and the development of marketing elements including NPD, communication and packaging design, my experience is both broad and deep.
Further study in Cognitive and Brain Sciences, means I bring a knowledge of neuroscience into ensuring the workshops and research programmes we run, and the conclusions we draw, are built on a deep understanding of human behaviour.
I work directly across all projects, bringing a depth of experience and insight into the work we deliver.
Antonio Lozano
Antonio, originally from the USA, is a project consultant with 4+ years of experience in e-commerce with professional experiences at various companies in the USA, China, Thailand, and Australia. Antonio specializes in aiding consumer-focused businesses through skills in business strategy & operations, project management, digital marketing, and data-driven analysis.
Antonio provides administrative support on a multitude of client projects and lends his skills to assist in marketing, customer journey mapping, data analysis, and new areas every day.